bringing sparkle into the home
Being cooped up mid-pandemic made us view our homes as a trap instead of a place of salvation. So, as the looming second wave approached, we saw the opportunity to show Canadians that small things can elevate their at-home life—like using a SodaStream sparkling water maker.
After all, sometimes, the simplest pleasures bring us the most joy.
small acts of kindness, big impact
It’s the small things that can make a significant sparkling impact. Just like bringing adding small moments of sparkle to at-home,
we showcased those who sparkle up their communities with small acts of kindness.
the queen of sparkle
No one does sparkle better than the sparkling Priyanka, Canada’s first drag superstar. Just shortly after her big win, we were lucky to be one of her first campaigns
At a time when things were pretty dark, we injected small sparkle moments into the social feeds of Canadians.
With this content as fun and quirky as Priyanka herself, we positioned SodaStream as the gift that keeps sparkling all year round.
“It’s the small things that keep the world sparkling, people.”
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